Why to Buy Indian Ethnic Dresses Most Online

With internet user base of more than 250 million India is among the internet booming nations. This amazing stat is registered when internet penetration is on lower side. What all this suggest that there are many potential internet users which are still needed access. Internet has a very bright future in worlds, one of fastest economy that is India. Among the potential internet users a huge portion belongs to online shoppers.

Fashion merchandise like Indian ethnic dresses are among the most sought and brought products. Busy life and multiple responsibilities of individuals make online shopping a viable option. More and more people are prefers online retailers and shopping online instead of off line. Women are more educated now. They are of course more than just a housewife. Indian ethnic dresses are among the most searched products in online Fashion commerce. This suggests that women are potential buyers in the online shopping world.

There are other interesting stats about online shopping of ethnic dresses in India. Firstly, Indian online retailers are easily availing door step delivery. Online retailer is bearing the cost and risk of courier. According to a survey 80% of online buyers in India want cash on delivery. This allows them to test the product. Especially, when someone is buying expensive and designer Indian ethnic dresses like Anarkali suit, Silk Saree, or Salwar Kameez. The customer can test the product and satisfy himself or herself. Adding to this there are many retailers who also offer money back guarantee.


Product sold is guaranteed of being fault free and genuine. From branded to tailor-made, from customizing to ready-made, from unstitched suits to stitch and many more options of Indian ethnic dresses are provided online. A designer who used to have boutique at the corner of a street are holding the hands of online retailers and selling never seen before original designs. Online shopping has emerged as a boon for designers, retailers and customers. Imagine those mega price slashing discount offers which are only available during festivals are now available throughout the year. This is not less than mega sale throughout the year.

Online fashion retailers have also made Indian ethnic dresses globally known. Indian fashion is now also popular in foreign countries. Online fashion shopping as an Industry is developing rapidly. With the increase in the accessibility of internet more Indian ethnic dresses retailer will come online and customer have more viable options to shop. 

Re-evolution of Indian Ethnic Men Fashion

Fashion is such a volatile and ever changing concept. It changes with seasons, regions and sometime without any reason. But it fashion keeps on resurging when it is outdated. Dresses which were in trend today will become obsolete in few months and then the same fashion will returns with a revival. Fashion keeps on changing and returning to its basics. Designers keeps experimenting and inventing new trends. This revival logic of fashion equally fits with Indian Ethnic wears for men and women. In Indian ethnic wears for men that popularly includes Jodhpuri pants, Kurtas, Bandhgalas, Sherwanis and Pathani Salwar Kameez.  

Recall the era of 70s, 80s and early 90s when bollywood was actually imitating Hollywood in fashion. Bollywood depiction of society and culture is the evidence of prevailing trends at that time. From 70s to early 90s bollywood was all painted in western culture. Fashion sensitive section of society was imitating bollywood and bollywood trends were more or less inspired from western societies. However in later decades fashion undergoes a holistic change. Suddenly, fashion sensitive emotions seeps down to middle class which was earlier restricted to only upper class of society. Indian middle class was still muddling with emergence of fresh and more alien phenomenon of fashion. Literacy rate was increasing and society is now dominated by population of youths.

Favorable situations and conditions for fashion innovators were perfectly set. Designers reintroduced the Indian ethnic wears with a modern touch and versatility. Indian youth was searching for fresh identity devoid of any stereotype imprint on it. Indian ethnic wears became a rage and sold out fashion within a short span of time. In reintroducing Indian ethnic dresses television mounted with cable connection and internet played a major role. People observed the daily soap operas based on Indian society where they found latest trends and its live demonstration. Indian women who spend most of the time in serving family are more hooked to fashion introduced though television. In Indian society men performs as money making duty and women take cares of the family. As compared to men women are more aware about fashion. Indian Television and Indian women acted as a catalyst in reintroducing not only Indian ethnic women wears but also for men ethnic wears.

Nowadays the country of festivals India has its own culturally stamped fashion. From Diwali to Eid, from wedding to New Year celebration, Indians have their own unique fashion which is now imitated and appreciated by the rest of world.